USPs
USPs are succinct statements showcasing what uniquely sets a product or service apart.
By communicating key selling points—like speed, value, or quality—USPs confirm the brand’s core advantages. They appear prominently on landing pages, hero banners, or packaging to catch attention fast.
Designers highlight USPs so users can instantly grasp why the offering is special. A clear, punchy USP encourages quick engagement, conveying the brand’s edge in a highly competitive marketplace.